#HMBALMAINATION for HM X BALMAIN Paris
Balmain X H&M
H&M is proud to announce their latest collaboration with the Parisian house of Balmain. a veritable bastion pf French luxury under the directorship of young Olivier Rousteing, Balmain has grown intp a pop culture phenomenan. recently, he revealed the first pieces of the #HMBALMAINATION together with his friends, kendall Jenner and Jourdan Dunn at the red carpet of the Billboard Music Awards. Balmain invited the fans to join the movement of togetherness through the social media by hasgtaging #HMBALMAINATION.
Founded in 1994, Balmain has always remained true to the vision and spirit of its founder and express energy, fun, amusement and freedom, appealing to everybody. Rousteing has created a unique identity for the house, at once respectful of its couture DNA and rooted in the moment, with a showbiz flair.
"We are excited to have Balmain as our guest designer at H&M and create a truly involving experience for everybody. with its mix of couture spirit and streetwear attitude, Balmain own a unique style, at once opulent and direct, sensual and energetic. it is also closely linked to the show business and music worlds, which adds another element of surprise." Says Ann-Sofie Johansson, Creative Advisor of H&M.
Available on November 5, 2015.