Congratulation ZALORA turns 4!

Throwback ZALORA X Great Britain Week Fashion Show

Kuala Lumpur, 14 March 2016: ZALORA, Asia’s online fashion destination, is celebrating its fourth anniversary this year. To commemorate the milestone, ZALORA will host a series of events and activities for customers, media and partners in Singapore, Malaysia, Indonesia, Hong Kong, Taiwan, Philippines, Vietnam and Thailand throughout the next two months.

How ZALORA is changing the way people shop fashion in Asia

Bridging offline and online 

To introduce ZALORA to consumers in the region and build trust with first-time online shoppers, ZALORA launched the first click-and-mortar shop in Asia that gives consumers a physical ZALORA experience where shoppers can try on products and get familiarised with shopping ZALORA’s e-commerce site. The success of the first digital pop-up store in Singapore led to the opening of more pop-up stores in the region – Penang, Malaysia, Jakarta, Indonesia, Hong Kong, Ho Chi Minh, Vietnam and Manila, Philippines. Designed to increase awareness, this omni-channel approach has proven to be a success as up to 90% of consumers who bought from the pop-up store are new customers.

 

Platforms

The number of smartphone users in Asia Pacific - more than 1 billion in 2015 - is projected to increase by almost 50% by 2012. Keeping pace with the regional growing popularity of e-commerce, ZALORA is focusing on providing a World-Class experience through its apps which are available on all Android and iOS platforms, ensuring that mobile consumers are empowered with the convenience of shopping anytime and anywhere they go even in areas where connectivity is not yet very fast.

Follow ZALORA’s fourth anniversary celebrations at #ZALORA4You

xoxo