H&M Conscious Exclusive 2016 Collection

The 2016 Conscious Exclusive Collection effortlessly merges a sense of history with modernity. Launched to coincide with the opening of the exhibition Fashion Forward - 300 years of Fashion at the Musée des Arts Décoratifs, to which it pays homage, the collection conveys an idea of painterly and sophisticated elegance.

The H&M design team has delved into the museum’s collections of archival fashions in order to pick up key pieces from the last three centuries of haute couture. The result is a contemporary and artistic collection that is soulful, progressive, conscious and truly unique.

"Working with innovative sustainable materials and ornate embellishment, the collection is a layering of references, shapes and textures topped off by intensely decorative accessories and deco-inspired bijoux,” says Ann-Sofie Johansson, Creative Advisor at H&M.

One of my favourite piece from the collection is that white lace dress!

Materials used in this collection is include organic silk, hemp, recycled linen and Tencel® blends as well as new innovative materials such as beads made from recycled glass and Denimite − a material made out of recycled worn-out denim, which H&M is the first fashion company to use.

The collection will be available in Malaysia at H&M Lot 10 from April 7

xoxo