LUX Magical Spell Presenting JM X Zalora

07.04.16 | JM X Zalora Presented by LUX | Glasshouse, Kuala Lumpur

Recently, Lux presented the latest Jovian Mandagie for ZALORA Raya Collection at a spectacular event at Glasshouse, Seputeh. One thing that I noticed right away is the rich, bold scent complete with 8 hours of long lasting fine fragrance of Lux Magical Spell on the Raya dresses. It was amazing because Lux Magical Spell has been my utmost favourite shower cream, and to have the scent on Jovian Mandagie’s latest Raya Collection is a mega bonus! 

To whoever who buys Jovian Mandagie’s collection for Zalora – look out and be sure to catch the long lasting fine fragrance scent on the dresses. You will feel amazingly gorgeous during Hari Raya for sure! Everyone at the event were greeted with a rich scent of Lux Magical Spell as they entered the door. So comforting and smells so nice! There were even photo walls filled with Purple Orchids, the special ingredient used to make the scent of Lux Magical Spell.

I was stunned and amazed the Lux and Jovian Mandagie chose to collaborate together to introduce the 2016 Raya collection for ZALORA. But then again, it is not surprising. Lux is an iconic beauty brand that continues to inspire women to be bold and beautiful.

With the presence of the intense Black Orchid, Lux Magical Spell serves as a bold, powerful fragrance that leaves skin fragrant for up to 8 hours hence evoking a certain confidence in a woman to embrace new experiences to make her feel bold and beautiful.

And now, ultimately for the first time, Lux collaborated with Jovian Mandagie because - The collection is scented with Lux so that women can experience the bold and confident feeling the fragrance evokes along with the bold and elegant designs that Jovian is famed for.

During the event, we were first introduced to a neck scarf styling session. The neck scarves comes in 2 very distinct and intricate designs – something which Jovian Mandagie is also famed for. Jovian had designed the neck scarves especially for Lux – which comes in hints of purple colors and it is also exclusively scented with the long lasting fine fragrance scent of Lux Magical Spell. And each guest gets to bring home one of the two designs with them.

Ultimately, the first ever exclusively scented ZALORA 2016 Raya Collection by Lux Magical Spell enhances the latest collection. The finely-scented pieces work to enhance the elegance and boldness of women who wears them, empowering their inner confidence with a long-lasting, fresh scent.

The Jovian Mandagie collection featured 40 looks which incorporated the look and feel of one of the most iconic royals of the 20th century, Grace Kelly, as a theme for the Raya 2016 collection and is exclusively scented with the long lasting fine fragrance of Lux Magical Spell.

And I also found out that Jovian Mandagie’s inspiration – Grace Kelly was also a Lux ambassador once! How cool is that?

The intense 8 hours long lasting fine fragrance of Lux Magical Spell gives an added touch of boldness to the classy and elegant design of Jovian Mandagie Raya Collection. Ultimately, the Lux Magical Spell fragrance which scents each and every piece of the Jovian Mandagie for ZALORA 2016 Raya collection, heightens the latest collection by enhancing the elegance and boldness of women who wears them, empowering their inner confidence with a long-lasting, fresh scent.

Get your scented gorgeous dress now on ZaloraMy!

xoxo