NEW BALANCE Largest Store In Southeast Asia Opening at The Pavilion KL

20.04.17 | Pavilion, Kuala Lumpur

Being the largest Lighthouse store in Southeast Asia, Global athletic leader, New Balance, opens doors at the Pavilion Shopping Centre, Kuala Lumpur. The 6,400 square feet store featured women’s and men’s running, training, football, kids and lifestyle selections, the new outlet brings with it a progressive fresh look and taking cue from the contemporary urban lifestyle.

Making its mark on the digital front, New Balance also equipped its newest store in the region with the latest in technological innovation. The store gallery features the Stride I.D. and Stride I.D. Track system. This state-of-the-art 3D foot scanner captures foot sizes in seconds and the image is then used to determine the best-fitting New Balance footwear. Once customers are scanned into the system, they can access their 3D data online and their data is integrated into New Balance’s gait analysis app, Stride ID. This system will ensure that the wearer will have the perfect pair of New Balance shoes to fit their exact needs and lifestyle.

Added to the stores new concept is the brand’s iconic ‘Made in US and UK’ collection, New Balance’s selection of premier custom made sneakers. To further commemorate the launch, New Balance has also assembled a 247 Pop-Up store next to the iconic Pavilion Crystal Fountain. The stylised convenient store set-up showcases the brand’s recently launched NB 247 line - a shoe collection built for today’s 24/7 lifestyle and will be opened from 20 April – 1 May 2017.

Open to public now at Pavilion, Kuala Lumpur.


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