British Singer-Songwriter, Foxes in H&M's Divided Campaign

FOXES PLAYS WITH PERSONAL STYLE IN NEW H&M CAMPAIGN   

H&M is proud to announce that British singer-songwriter and Grammy Award winner Foxes will be the face of a new campaign this July, featuring the first looks from Divided for autumn 2015. The campaign was shot in Los Angeles, with Foxes wearing a cool mix of new season essentials: bomber jackets, varsity sweatshirts, slogan T-shirts, mini skirts and bootcut jeans. The collection will be available in selected H&M stores worldwide, as well as online, from mid-July.  

“It was so much fun shooting the H&M campaign. The clothing has tons of character, which means you can really play with the looks and the best thing is it all still feels like me,” says Foxes.

It’s a playful mix that allows for experimentation with personal style, like a sheer mustard lace top, a long black fluffy-knit sleeveless cardigan, or ethnic print mini shorts. Accessories are essential to the look, especially wide-brimmed hats, and chunky-heeled platform boots.  

And here are my pick from the astonishing collection!

RM99.90

RM99.90

RM59.90

RM59.90

RM99.90

RM149.00

Will be available worldwide on Mid-July 2015

xoxo